So you have built a beautiful WordPress Website that tells a sweet tale off your business, products and services, you have told friends and family, shared it on social media platforms, but how do you know if people are visiting the website?
Cue web analytics!
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
You can know how many people visit your website, each page, how long they spend on the page or Website, if they click to see other pages apart from your landing page, where they are in the world, when they visited, if they make a return visit.
These Information can help you with assessing the efficiency of your marketing efforts as well as be a tool used in strategizing for the future.
That said, let me share the analytics tools we use on shelearnshere.com and others that you can explore. Each one of these can be downloaded as plugins through your WordPress Website backend.
1. Visitors traffic real time
2. Google analytics
3. Monster Insight
4. Jet pack
5. Crazy egg
There are many more plugins that can be used for this purpose
Go ahead and explore your plugin library to make your choice (s).