Much ado about blogging

Quite a number of people have asked me what they can do to make their businesses more visible on the internet. And one of the answers I give them is If you love to write, “start a blog or contribute to a blog”.

What is a blog?

According to Google dictionary, a blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

From the definition, you would notice 3 main points

1. A blog is a website/webpage.
2. A blog is regularly updated.
3. A blog is written in an informal or conversational style.

Do these 3 points look familiar? Of course! You are reading a blog post right now. In this post I’ll take you through the reasons you might consider starting a blog and how to get that to happen. In a future post, I’ll talk about guest blogging.

How can blogging help your business?.
1. A blog is a long term Investment for your business. Whatever you post now can be seen in years to come.

2. Blogging makes people see you as an expert and a thought leader in your industry.

3. A blog is your very own newsmagazine. You have control over what you feed your readers.

4. A blog is a great content marketing tool especially when it is optimised with the right keywords and meta tags.

5. Its a very easy and cheap way to get word out about your startup. It’s easy to set up if you are going for a webpage.

There are many more reasons to blog but I’ll stop here and go on to how to start a blog.

How to start a blog.

1. Consider what you’d love to blog about. This is known as your niche. It will form the basis of your blog posts. Make sure it is a topic you are knowledgeable and passionate about. In the case of a small business blog, the blog should be about your business industry.

2. Who’s your target audience? Because a blog is conversational, you cannot be talking to everyone. You have to choose a category of people that you want to focus on serving in your business. For example, She Learns Here blog is focused on female entrepreneurs this forms the basis of the design and language of the blog.

3. Choose your voice.

How do you want your readers to visualize you when reading your posts? As a teacher, a learner, a user, a friend… This will shine through in your conversations.

4. Choose your platform:

There are several platforms to choose from. There’s,,, and a host of others. I have personally tried all mentioned above and I’ll say for a personal blog, I like, for a professional blog, I believe (self hosted) is a very good option.

5. Determine your posting frequency:

Do you want to post daily, twice a week, weekly?

6. Build your content.

I always advise clients to build and fill a content calendar so that they wouldn’t have a draught of ideas along the way.

7. Setup your blog.

You can do this yourself or get someone to do it for you. Choose the right background colours and design that will reflect your brand and interest your readers

8. Monetize your blog.

This is not going to happen immediately you start your blog. A Google AdSense account will give you the opportunity to post Ads from Google AdWords on your blog. You can only get an AdSense account for a blog that has been running for a minimum of 6 months and there are certain conditions your blog must meet before your account is approved.

You can also sign up for affiliate marketing, and host your own advertisement column where brands pay to get their products or services featured. This works best for niche blogs.

There’s so much more to learn but hey! There’s a limit to what one can put in one blog post. If you need more information about blogging, please send an email and a member of the team will get back to you.

Till next time,

Stay tech savvy.

Olubunmi Fajuyigbe

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