HOW TO CREATE A DIGITAL STRATEGY FOR YOUR SMALL BUSINESS IN 5 SIMPLE STEPS

Background The world has gone digital and if you are struggling to keep up, you are definitely not alone. In a brochure titled EMPOWERING WOMEN IN THE DIGITAL AGE: WHERE DO WE STAND? Which was prepared by the OECD Directorate for Science, Technology, and Innovation (STI), under the supervision of Gabriela Ramos, OECD Sherpa and […]

What To Do When Shadow Banned On Instagram

If you notice that your post engagement recently dropped without an explanation, you may be undergoing what people have termed Shadow ban. According to Von Glinow of HuffPost, Shadowbanning is an effort from Instagram to make the platform a safer and less spammy place. The main goal of this new implementation is to deter brands […]

5 plugins for website traffic analysis

So you have built a beautiful WordPress Website that tells a sweet tale off your business, products and services, you have told friends and family, shared it on social media platforms, but how do you know if people are visiting the website? Cue web analytics! According to Wikipedia, Web analytics is the measurement, collection, analysis and reporting […]