Digital marketing for SMEs 1.

As with anything in life, developing a strategy for your business as far as digital marketing is concerned is very important. We would be looking at why and how the build your Digital marketing strategy in the next couple of weeks. Before we go in deep, Let’s talk briefly about the main means of digital marketing.

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1. Social networking and media: what! Its just a means? I bet some of us thought Digital marketing was all about social media. 

No sis, social media is just one of the 5 means of marketing your business online. And social media includes platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google plus, nairaland, and social networking apps such as Whatsapp, wechat and bbm.

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2. Search: This can be organic search (SEO) which basically means how you rank organically in search engines like Google and bing. This or paid search (SEM) which is buying PPC pay per click) ads to rank higher.

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3. Display: This is visual marketing with advertisement using panorama pictures, videos, cartoons and banners.

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4. Customer relationship management: This includes activities you do to acquire and retain clients such as email marketing, sms, alerts. These are sent directly to the clients and require a level of prior engagement.

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5. Site: This includes platforms such as Websites, blogs, landing pages, e-commerce sites…
All of these 5 means should be taken advantage of in order to build a vibrant and profitable digital marketing strategy for your sme.

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