Following the latest update on Instagram, you can now follow hashtags the way you follow people.
How does this affect you as a female entrepreneur in Nigeria who uses Instagram to promote her business?
This give you an opportunity to curate relevant content. When you follow industry related hashtags, you have the chance of seeing when something new is posted using that hashtag without following whoever posted it. You this get ideas on what you should also be posting.
You can see what hashtags other people are following and others can see yours too (provided the profile is not private in which case, only the followers will have access to that information). You also get recommendations of hashtags to follow based on your recent activities.
To get on this train, simply go to your app store, play store and update your Instagram. Then go and search for a hashtag and follow the prompts.