Today, we will learn how to change your Instagram to a business profile.
Having a business account will give you access to page insights like knowing where your followers are based by percentage, their sexes, age brackets and when they are active on the gram. These insights in turn help you when you are doing your content strategy. Your customers will also be able to reach you on phone, via email and get directions to your place of business through buttons on your home page.
Now that you know WHY you should run a business account on Instagram if you are an entrepreneur, let’s get into the HOW.
1. Click on the 3 black dots at the top right corner of your profile page.
2. Scroll down and click on “switch to business profile”
You will see this welcome message. Click on continue for as many times as you see it.
Link your profile to a Facebook page, if you don’t have one yet, indicate and you will be taken through the process of creating and Linking it.
Add your business address (if it’s a physical location), your official email address and official phone number. This will ensure you can be reached with just a click on your bio.
Now you can see your page insights like who and who follows you, Percentage of male:female, where they are located, what times they are active Online daily so on.
If you need us to work with you to create your business profiles on a number of social media platforms, please send an email to firstname.lastname@example.org.